World Congress on Marketing, Economics & Management Studies on November 13-14, 2025 in Istanbul, Turkey

Call for papers

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

Marketing:

Digital and Social Media Marketing: Strategies, analytics, impact on consumer behavior.

Marketing in the Digital World: E-commerce, online purchase trends, digital trade.

Digital Marketing and Artificial Intelligence: AI applications in marketing, automation.

Big Data and Marketing Analytics: Consumer insights, predictive analytics, data-driven marketing.

Customer Relationship Management (CRM): Strategies, technology, customer loyalty.

Branding: Brand equity, brand management in the digital age, building brands in specific industries (e.g., music).

Integrated Marketing Communication: Multi-channel marketing, consistency in messaging.

Consumer Behavior: Understanding consumer decision-making processes, online behavior, impact of culture.

Marketing Research and Strategy: Market segmentation, targeting, positioning, research methodologies.

International Marketing: Global marketing strategies, cross-cultural considerations.

Marketing Ethics: Ethical considerations in advertising, data privacy, social responsibility.

Sports Marketing: Strategies and trends in the sports industry.

Telemarketing: Effectiveness and ethical considerations.

Social Media Marketing: Platform-specific strategies, influencer marketing.

Marketing Analytics: Measuring marketing performance, ROI analysis.

Advertising Management: Traditional and digital advertising strategies.

Product Management: Product development, lifecycle management, marketing of new products.

Entrepreneurial Marketing: Marketing strategies for startups and small businesses.

Co-creation of Value: Engaging consumers in the creation process using digital technologies.

Economics:

Macroeconomics: Inflation, unemployment, economic growth, monetary policy, fiscal policy, economic stimulus approaches.

Microeconomics: Consumer behavior, market structures, supply and demand, pricing strategies.

Econometrics: Statistical modeling, data analysis techniques, forecasting.

Development Economics: Economic policy in developing nations, sustainable development.

International Economics: Trade theory and policy, exchange rates, foreign direct investment, globalization.

Financial Economics: Asset pricing, risk management, corporate finance.

Public Economics: Taxation, public spending, welfare economics.

Behavioral Economics: Psychological influences on economic decision-making.

Economic Growth Theories: Factors driving long-term growth.

Monetary Policy: Central bank actions and their impact.

Fiscal Policy: Government spending and taxation effects.

Global Economic Trends: International trade, market fluctuations.

Economic Impact of Migration and Demographics.

The Future of Money: Digital currencies, blockchain technology.

Fiscal Policy and Public Debt Sustainability.

Labor Market Trends and Wage Dynamics.

Gender Economics.

The Effect of Tax Systems on Income Distribution.

Regional Economic Development and Convergence.

Global Trade Shifts and Protectionism.

Economic Growth in Aging Societies.

Public Investments and Sustainable Growth.

Sustainable Development in Times of Crises.

History of Economic Thought.

New Developments in the Economics of Education.

Applied Econometrics.

Management Studies:

Human Resource Management: Talent acquisition, employee training, compensation, employee relations, strategic HRM.

Strategic Management: Strategic planning, competitive advantage, organizational performance.

Operations Management: Supply chain management, logistics, quality management.

Financial Management: Corporate finance, investment analysis, risk management.

Organizational Behavior: Leadership, motivation, teamwork, organizational culture, workplace diversity.

Change Management: Managing organizational transitions and transformations.

Innovation Management: Fostering innovation, managing technological change.

Project Management: Planning, execution, and control of projects.

Risk Management: Identifying, assessing, and mitigating risks.

Public Sector Management: Governance, policy-making, public administration.

Entrepreneurship: Business creation, innovation, small business management, family businesses, social entrepreneurship.

Leadership: Different leadership styles, effectiveness, leadership development.

Knowledge Management: Capturing, sharing, and utilizing organizational knowledge.

Business Ethics: Ethical decision-making in organizations, corporate social responsibility.

Information Management: Managing information systems and technology.

Supply Chain Management: Logistics, procurement, distribution.

Multinational Financial Management: Financial issues in global businesses.

Technology and Innovation in Business: Impact of technology on business models and operations.

Digital Transformation: Integrating digital technologies across all business areas.

Business Analytics: Using data to inform business decisions.

E-Business: Online business models, e-commerce strategies.

Business Communication: Effective communication within and outside the organization.

Business Law and Regulations: Legal aspects of business operations.

Name: HEAIG
Website: http://heaig.org
Address: #243 Ever green towers, Desumajra