World Congress on Marketing & Business Studies on December 22-24, 2025 in Pattaya, Thailand

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

I. Strategic Marketing & Management

Marketing Strategy in a Dynamic Environment:

Agile Marketing and adaptability in rapidly changing markets.

Developing resilient marketing strategies for economic uncertainty and global crises.

Strategic marketing for new product/service development and innovation.

Market segmentation, targeting, and positioning in diverse markets.

Competitive strategy and market entry strategies.

Brand Management & Branding in the Digital Age:

Building strong brands in a fragmented media landscape.

Brand storytelling and narrative marketing.

Brand equity, brand loyalty, and brand extension strategies.

Employer branding and talent attraction.

Personal branding for professionals and leaders.

International & Global Marketing:

Marketing in emerging markets and developing economies.

Cross-cultural consumer behavior and communication.

Global branding and standardization vs. adaptation strategies.

Export marketing and international market entry modes.

Geopolitical impacts on international business and marketing.

Sales & Channel Management:

Strategic sales force management and sales enablement.

Omnichannel strategies and seamless customer experiences.

Channel conflict resolution and collaboration.

Sales technology (CRM, sales automation) and its impact.

II. Digital Marketing & Technology

Artificial Intelligence (AI) & Machine Learning (ML) in Marketing:

AI for customer segmentation, personalization, and predictive analytics.

Generative AI for content creation, copywriting, and campaign development.

AI-powered chatbots, virtual assistants, and customer service automation.

Ethical implications of AI in marketing (bias, privacy, transparency).

Data-Driven Marketing & Marketing Analytics:

Big Data in marketing: collection, analysis, and actionable insights.

Marketing attribution models and ROI measurement.

Customer journey mapping and experience optimization through data.

Data privacy (GDPR, CCPA, etc.) and its impact on marketing strategies.

Social Media Marketing & Influencer Marketing:

Strategies for building community and engagement on social platforms.

Leveraging user-generated content and viral marketing.

Measuring ROI of social media campaigns.

Ethics of influencer marketing and disclosure.

Content Marketing & SEO:

Developing effective content strategies for various platforms and audiences.

SEO best practices for organic visibility and search engine algorithms.

Content personalization and dynamic content delivery.

Mobile Marketing & Emerging Technologies:

Mobile-first strategies, app marketing, and location-based services.

Marketing with AR/VR/Metaverse technologies.

Wearable technology and IoT in marketing.

Voice search and audio marketing.

E-commerce & Digital Commerce:

Optimizing online sales funnels and conversion rates.

Subscription models and recurring revenue strategies.

Marketplaces and platform strategies.

Cross-border e-commerce challenges and opportunities.

III. Consumer Behavior & Psychology

Consumer Decision-Making in the Digital Age:

The impact of online reviews, social proof, and digital word-of-mouth.

Cognitive biases and heuristics in online purchasing.

Attention economy and consumer engagement strategies.

Psychology of Persuasion & Influence:

Neuromarketing and understanding consumer responses.

Behavioral economics in marketing.

Emotional branding and connection.

Segmentation & Psychographics:

Understanding diverse consumer segments (e.g., Gen Z, Gen Alpha, older demographics).

Cultural influences on consumption patterns.

Ethical considerations in consumer profiling.

IV. Business Ethics, Sustainability & Social Responsibility

Sustainable Marketing & Green Business:

Marketing sustainable products and services effectively.

Communicating corporate social responsibility (CSR) and environmental, social, and governance (ESG) initiatives.

Greenwashing vs. authentic sustainability efforts.

Circular economy business models and marketing.

Ethical Marketing & Consumer Protection:

Addressing deceptive advertising, dark patterns, and manipulative marketing practices.

Data privacy and consumer consent.

Marketing to vulnerable populations.

Corporate Social Responsibility (CSR) & Stakeholder Engagement:

Integrating social and environmental goals into core business strategy.

Measuring and reporting on CSR impact.

Stakeholder theory and engagement beyond shareholders.

Diversity, Equity, and Inclusion (DEI) in Business & Marketing:

Inclusive marketing campaigns and representation.

Diversity in leadership and workforce.

Addressing systemic biases in business practices.

V. Organizational Management & Strategy

Leadership & Organizational Behavior:

Leading in a hybrid work environment.

Developing agile and resilient organizations.

Employee engagement, motivation, and well-being.

Change management and organizational transformation.

Human Resource Management (HRM):

Talent acquisition and retention in competitive markets.

Performance management and employee development.

The future of work: automation, gig economy, lifelong learning.

HR analytics and data-driven HR.

Innovation & Entrepreneurship:

Fostering a culture of innovation within organizations.

Lean startup methodologies and agile development.

Funding strategies for startups and scale-ups.

Social entrepreneurship and impact investing.

Supply Chain Management & Logistics:

Building resilient and sustainable supply chains.

Digitalization of supply chains (blockchain, IoT).

Global logistics and risk management.

Financial Management & Economics:

Corporate finance strategies and investment decisions.

Financial technology (FinTech) and its impact on business.

Economic forecasting and market analysis.

Risk management and corporate governance.

Project Management & Operations:

Agile project management methodologies.

Process optimization and efficiency improvements.

Quality management and continuous improvement.

VI. Emerging Trends & Interdisciplinary Approaches

The Metaverse and Web3 in Business:

New business models and opportunities in virtual worlds.

NFTs, decentralized autonomous organizations (DAOs), and blockchain applications.

Marketing and consumer behavior in immersive digital environments.

Future of Retail & E-commerce:

Experiential retail and phygital strategies.

Personalized shopping experiences and AI-powered recommendations.

Supply chain innovations for last-mile delivery.

Cross-Sectoral Applications:

Marketing and business strategies in healthcare, education, non-profits, tourism, sports, and entertainment.

Public sector marketing and social marketing.

Name: HEAIG
Website: http://heaig.org
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