SoAlive Music Conference on October 19-21, 2023 in Sofia, Bulgaria

WHY THE BALKANS ARE THE NEW VIBRANT LANDSCAPE FOR MUSIC!

The Balkans are becoming an increasingly important market for the music industry, with rapid economic growth and a hunger for new talent and interesting acts. Touring in the region is also easier and more affordable than in Western Europe, making it a good opportunity for emerging artists. Read on to find out how you can get involved!

For a long time, the Balkans have been moving away from their communist influence, which ended 33 years ago. The region is developing at a rapid pace, with major festivals and events taking place for more than 25 years, and since 2016, when streaming services were introduced, fans have been able to immerse themselves in a vast sea of previously unheard music from countless genres. As Spotify and Apple Music’s listenership grew, alternative and indie artists slowly began to gain popularity in the Balkans. The streaming services have not only changed the musical taste in the Balkans. They also changed the music created in the Balkans.

The Balkans peninsula has a population of over 65 million people which is almost the population of the United Kingdom. To dismiss the Balkans as important territory would be a huge mistake. Each country on the Balkans is defying trends in the business and becoming a vital element for global music companies.

SoAlive Music Conference is your gateway to the Balkans’ music industry

SoAlive Music Conference is the newest and most exciting Bulgarian music conference.

SoAlive Music Conference focuses on the historical significance of the Balkans, the transition from different political regimes, the current technological advantages and finding mutual benefits for the development of our musical relationships, the exchange of knowledge, business practices and innovations in our region and beyond. We are dedicated to working towards a wider inclusion of SEE music professionals and artists in the EU ecosystem.

SAMC promotes teaching and learning, creativity and expression, research and dialogue, diversity, exchange of practices and opportunities in the Balkan region. We focus on what the region has to offer, not only our wonderful musical artists from different genres, but also our thriving IT sector, new technologies, funding opportunities, block tours across the Balkans, accessible high quality creative and visual services, the film industry and more.

The event is designed for all creative professionals, musicians, tech industry professionals, students, independent music professionals who share a common interest and dedication to improving music and musician relations in countries across the SEE region, which is currently proving to be the fastest growing region in Europe.

The SoAlive Music Conference, featuring a programme packed with panels, workshops, parties, events and performances, provides a unique opportunity for artists, music industry professionals and fans to meet, network and develop their careers – from the aspiring artist to the seasoned music industry veteran. From group panel discussions to direct one-on-one mentoring, artists have abundant opportunities to make lasting impressions and connections.