Reuters Events: Automotive on October 27-28, 2026 in Detroit, United States

Get ready for the ultimate gathering of automotive leaders at Automotive USA 2026, hosted by Reuters Events in Detroit on October 27-28, 2026! This isn't just another conference; it's the pinnacle of automotive innovation, bringing together C-suite and VP-level executives from the world's top OEMs and industry trailblazers.

Join us to shape the future of mobility, manufacturing, and supply chain strategies. This event is where ground-breaking ideas are born, powerful partnerships are forged, and the next chapter of automotive excellence begins.

The agenda is packed with engaging sessions designed to tackle the industry's most pressing issues. Expect executive keynotes, fireside chats, and interactive panel discussions across two dynamic days.

Key themes include:

- Boosting Competitive Edge

- Supply Chain and Manufacturing

- Software-Defined and Connected Car Strategy

- Artificial Intelligence

Product Portfolio

Pre-conference activities include executive half-day forums and a special speaker dinner. Day One kicks off with an executive conference, workshops, breakouts, and private dinners and receptions. Day Two continues with more executive conference sessions, workshops, and breakouts, ensuring a comprehensive and immersive experience.

Highlights of Day One, October 27, include keynotes on achieving faster time to market, lowering total cost of ownership, overcoming OEM competition, and addressing the entry of Chinese OEMs. A plenary session will delve into tariffs, trade, and the new economics of building and selling cars, exploring tariff volatility, sourcing disruption, and rising manufacturing costs. Concurrent streams will focus on software-defined vehicles, covering topics like integrating software into design, managing complexity, and capitalizing on autonomous driving, alongside sessions on supply chain resilience, critical material shortages, and localization strategies. Don't miss the hackathons, workshops, and live Q and A sessions, followed by networking receptions and executive dinners.

Day Two, October 28, will feature keynotes on vehicle affordability, discussing payment sensitivity, market slowdowns, and navigating product portfolio disruption, especially for EVs. Concurrent streams will explore integrating AI to enhance competitiveness, focusing on implementing AI in vehicles and manufacturing, as well as manufacturing transformation, covering plant floor visibility, advanced manufacturing, and robotics. The day concludes with a plenary session on product portfolio, EV and connectivity readiness, infrastructure, electrification, workforce development, and how the US can compete globally.

This is your unparalleled opportunity to connect with the decision-makers driving the automotive world forward. Be part of the conversation and help decide the future of automotive.

URL:

Tickets: https://go.evvnt.com/3652109-1?pid=10008

Time: 8:25 AM - 3:00 PM

Prices:

End User: USD 699.00,

Solution Provider: USD 3999.00