International Conference on Strategic Marketing ICSM on October 28-29, 2026 in Lisbon, Portugal

Name: International Conference on Strategic Marketing
Start: 2026-10-28T00:00:00.000000Z
End: 2026-10-29T00:00:00.000000Z
Location: Lisbon, Portugal

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Short Name: ICSM
Event Type: Conference
Website URL: https://waset.org/strategic-marketing-conference-in-october-2026-in-lisbon
Program URL: https://waset.org/conferences-in-october-2026-in-lisbon/program
Contact URL: https://waset.org
Location: Lisbon, Portugal
Date: October 28-29, 2026
Final Submission: September 30, 2026
Notification: December 08, 2025
Organization: World Academy of Science, Engineering and Technology
Conference Tags: intervention strategies regional development advertising business business administration decision making entrepreneurship global marketing international marketing islamic marketing marketing marketing and pricing of fish microeconomics strategic planning business tourism halal market market economics marketplace media management mergers school organization sport management strategic management tourism management business analysis b2b marketing business education content marketing business communication mobile marketing decision management event management business continuity product management digital marketing sales strategic marketing recruitment marketing strategic leadership wine tourism advertising management financial marketing conservation finance search engine marketing (sem) search engine advertising (sea) customer experience business strategy destination marketing product innovation brand management small business agricultural economics affiliate marketing consumer behavior business transformation crowdsourcing asset pricing reputation management spatial economics tourism economics mobile business regional tourism capitalism customer relationship management mobile payments crowdfunding neobanks cross-border payments crowdlending financial market infrastructure financial technology adoption fintech ecosystems financial services innovation recruitment process outsourcing (rpo) employer branding labor market dynamics workforce planning labor market policies leadership in the workplace brand reputation: socially responsible investing (sri) corporate governance strategy emerging markets startup ecosystem business innovation nonprofit fundraising enterprise risk management agribusiness agricultural marketing farm economics transportation economics interactive marketing business venturing transport economics halal business marketing analytics consumption markets corporate change e-business management electronic commerce industrial organization strategic property management alliance management sport marketing sport economics market intelligence business frontiers

Description
Organization

Market segmentation
Target market
Competitive analysis
Brand positioning
Marketing mix (product, price, promotion, place)
Customer value proposition
Unique selling proposition
Customer relationship management
Marketing research
Market penetration
Product development
Market development
Diversification
Marketing strategy
SWOT analysis

Name: World Academy of Science, Engineering and Technology
Website: https://waset.org/
Address: UAE

World Academy of Science, Engineering and Technology is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program.

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