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International Conference on Strategic Marketing ICSM on December 16-17, 2024 in Phnom Penh, Cambodia

Name: International Conference on Strategic Marketing
Start: 2024-12-15T21:00:00.000000Z
End: 2024-12-16T21:00:00.000000Z

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Short Name: ICSM
Event Type: Conference
Presentation: Digital
Website URL: https://waset.org/strategic-marketing-conference-in-december-2024-in-phnom-penh
Program URL: https://waset.org/conferences-in-december-2024-in-phnom-penh/program
Contact URL: https://waset.org
Location: Phnom Penh, Cambodia
Date: December 16-17, 2024
Final Submission: October 11, 2024
Notification: December 12, 2024
Organization: World Academy of Science, Engineering and Technology
Conference Tags: wine tourism transportation economics transport economics tourism management tourism economics strategy strategic property management strategic planning strategic marketing strategic management strategic leadership startup ecosystem sport marketing sport management sport economics spatial economics socially responsible investing (sri) small business search engine marketing (sem) search engine advertising (sea) school organization sales reputation management regional tourism regional development recruitment process outsourcing (rpo) recruitment marketing product management product innovation nonprofit fundraising neobanks mobile payments mobile marketing mobile business microeconomics mergers media management marketplace marketing and pricing of fish marketing analytics marketing market intelligence market economics leadership in the workplace labor market policies labor market dynamics islamic marketing intervention strategies international marketing interactive marketing industrial organization halal market halal business global marketing fintech ecosystems financial technology adoption financial services innovation financial marketing financial market infrastructure farm economics event management entrepreneurship enterprise risk management employer branding emerging markets electronic commerce e-business management digital marketing destination marketing decision management decision making customer relationship management customer experience crowdsourcing crowdlending crowdfunding cross-border payments corporate governance corporate change content marketing consumption markets consumer behavior conservation finance capitalism business venturing business transformation business tourism business strategy business innovation business frontiers business education business continuity business communication business analysis business administration business brand reputation: brand management b2b marketing asset pricing alliance management agricultural marketing agricultural economics agribusiness affiliate marketing advertising management advertising workforce planning

Description
Organization

Market segmentation
Target market
Competitive analysis
Brand positioning
Marketing mix (product, price, promotion, place)
Customer value proposition
Unique selling proposition
Customer relationship management
Marketing research
Market penetration
Product development
Market development
Diversification
Marketing strategy
SWOT analysis

Name: World Academy of Science, Engineering and Technology
Website: https://waset.org/
Address: UAE

World Academy of Science, Engineering and Technology is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program.

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