International Conference on Multichannel Marketing and Retailing ICMMR on August 05-06, 2022 in Amsterdam, Netherlands

Name: International Conference on Multichannel Marketing and Retailing
Start: 2022-08-04T21:00:00.000000Z
End: 2022-08-05T21:00:00.000000Z
Location: Amsterdam, Netherlands

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Short Name: ICMMR
Event Type: Conference
Website URL: https://waset.org/multichannel-marketing-and-retailing-conference-in-august-2022-in-amsterdam
Program URL: https://waset.org/conferences-in-august-2022-in-amsterdam/program
Contact URL: https://waset.org
Location: Amsterdam, Netherlands
Date: August 05-06, 2022
Final Submission: April 06, 2022
Notification: August 27, 2020
Organization: World Academy of Science, Engineering and Technology
Conference Tags: marketing

Description
Organization

Multichannel marketing
Multichannel marketing strategies
Multichannel measurement and attribution
Multichannel marketing planning tools and frameworks
Multichannel performance optimization
Secondary acquisition channels
Tertiary engagement channels
Multichannel offer testing
Multichannel marketing solutions
Multi-channel customer management and communications
E-commerce and m-commerce
Digital marketing and advertising
Post-view attribution
The time decay model
Full funnel attribution
Equal attribution
The linear/equal attribution model
Fractional attribution

Name: World Academy of Science, Engineering and Technology
Website: https://waset.org/
Address: UAE

World Academy of Science, Engineering and Technology is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program.