International Conference on Consumer Psychology, Marketing and Advertising ICCPMA on November 25-26, 2024 in Buenos Aires, Argentina

Consumer behavior
Nonconscious processes in consumer psychology
Consumer judgment and decision processes
Environmental influences on consumers
Mental processes that occur outside of consumer awareness
Automatic stereotyping and prejudice in consumer psychology
Psychological factors influencing consumer behavior
Consumer behavior theory
Consumer behavior and consumer decision making
Theoretical approaches to the study of consumer behavior
Cognitive models of consumer behavior
Stimulus-organism-response model of decision making
Cognitive consumer behavior models
Consumer decision model
Consumer needs
Attitude formation and change
Reactions to persuasive communications
Consumption experiences
Consumer information processing
Consumer-brand relationships
Affective, cognitive, and motivational determinants of consumer behavior
Family and group decision processes
Cultural and individual differences in consumer behavior