International Conference on Business and Emerging Markets ICBEM on July 29-30, 2024 in Zurich, Switzerland

Research issues in EM
International business and local government policies
Business, production, and market orientation of local firms
Outsourcing from EM
Marketing effectiveness and marketing culture
Local culture, consumer behaviour, and advertisements
Transforming local brands into global brands
Small– and medium–sized enterprises (SMEs) and family businesses
Local multinational firms and their management
Foreign investments, risks, and returns
Corporate culture, strategy and ethics
Organisational behaviour, human resources, and training and development
Financial and non-financial business performance
Information technology and competitiveness