Global Congress on Marketing, Business & Management Studies on December 10-12, 2025 in Lisbon, Portugal

Call for papers/Topics

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

I. Marketing Studies

Digital Marketing & Technology:

AI in Marketing (personalization, content creation, predictive analytics, chatbots, AI agents)

Generative AI for content production and marketing analytics

Short-form video content (TikTok, Instagram Reels, YouTube Shorts)

Social Media Marketing & Social Commerce

Influencer Marketing

Omnichannel Marketing & Seamless Customer Journeys

SEO and Voice Search Optimization

Mobile Marketing

Programmatic Advertising

Augmented Reality (AR) and Virtual Reality (VR) in customer experience

Marketing Automation

Web3 and the Metaverse in Marketing

Data Privacy and Ethical AI in Marketing

Cookieless future and alternative tracking methods

Consumer Behavior & Insights:

Consumer Psychology & Decision Making

Market Research Techniques (surveys, focus groups, data analytics)

User-Generated Content (UGC) and its impact on brand narratives

Enhancing Personalization at Scale

Customer Experience (CX) Design and Optimization

Customer Relationship Management (CRM)

Brand Loyalty and VIP Experiences

Analyzing Unstructured Data (images, videos, social media posts) for consumer insights

Brand Management & Strategy:

Brand Positioning, Identity, and Equity

Storytelling in Branding

Integrated Marketing Communications (IMC)

Marketing Strategy and Planning (market segmentation, target market selection, marketing mix)

Brand Humanization and Purpose-Driven Engagement

Building a Strong Brand Image

Ethical Marketing Practices

Marketing Analytics & Performance:

Key Performance Indicators (KPIs) and ROI Measurement

Data Collection and Analysis (Google Analytics, customer segmentation)

Marketing Attribution Models

Dashboards and Reporting Tools

Predictive Analytics for Marketing Campaigns

Measuring Effectiveness of Digital Campaigns

II. Business & Management Studies

Strategic Management & Leadership:

Leadership Development and Management Strategies

Organizational Growth and Change Management

Agile Management Practices & Methodologies (OKRs, Scrum)

Digital Transformation Strategies

Innovation Management (developing, implementing, and marketing innovations)

Strategic Planning in an Uncertain World

Mergers & Acquisitions (M&A) Integration

Business Architecture and Innovation

Risk Management and Compliance in a Digital Age

Human Resources & Organizational Behavior:

Future of Work (remote, hybrid models)

Employee Well-being and Mental Health

Talent Management and Retention of High-Performance Professionals

Diversity, Equity, and Inclusion (DEI) in the Workplace

Employee Experience

Organizational Culture and Engagement

The Evolving Role of Managers (AI's impact, judgment skills)

Addressing Employee Burnout

Operations & Technology Management:

Digital Transformation and its impact on operations

AI Integration in Business Processes (automation, streamlining operations)

Intelligent Document Processing (IDP)

Supply Chain Management and Resilience

Cybersecurity and Data Privacy

Platform Engineering

AI Trust, Risk, and Security Management (AI TRiSM)

Continuous Threat Exposure Management (CTEM)

Industry Cloud Platforms (ICPs)

Intelligent Applications

Democratized Generative AI

Augmented Connected Workforce

Machine Customers

Finance & Economics:

Financial Planning and Investment Insights

Funding Strategies (crowdfunding, peer-to-peer lending)

Economic Pressures and Cost Reduction Strategies

Green Finance and Sustainable Investments

Data-Driven Financial Decision Making

Sustainability & Corporate Social Responsibility (CSR):

Sustainable Business Practices & Ethical Sourcing

Environmental, Social, and Governance (ESG) Integration in Strategy

Circular Economy Models

Green Innovations and Technologies

Measuring and Reporting on Sustainability Impact

Corporate Responsibility and Transparency

Entrepreneurship & Innovation:

Startup Ecosystems and Venture Capital

Business Model Innovation

Fostering a Culture of Innovation

Turning Ideas into Value

Scaling Innovation

Social Entrepreneurship

III. Cross-Disciplinary & Emerging Topics:

The Nexus of AI and Human Capabilities: How AI augments human performance and decision-making.

Data as a New Creative Bottleneck: The challenge of leveraging vast amounts of data for effective marketing and business strategies.

The Disappearance of the Marketing Funnel: Adapting to shorter, more direct paths to purchase.

The "Average" Aesthetic: The rise of user-generated and amateur-style content in marketing.

Hyper-Personalization and the Individual Consumer: The extreme focus on tailoring experiences to individual preferences.

Ethical Considerations in AI and Data Usage: Responsible deployment of advanced technologies.

The Future of Work and its implications for management: Adapting to new organizational structures and employee expectations.

Building Resilient Businesses in an Uncertain Global Climate.

Name: HEAIG
Website: http://heaig.org
Address: #243 Ever green towers, Desumajra